Marketing Plan For Binary University College Business Essay

Marketing Plan For Binary University College Business Essay EXECUTIVE SUMMARY Binary University College according to binary.edu.my is a university which was established in 1984 as an oxford learning center, became the first specialist college for business and IT in 1989, the first private college to be approved to offer Masters Degree in 1994 and finally upgraded to University College in 2004. Today, according to binary.edu.my, the University College is best recognized in Malaysia for management, IT and Entrepreneurship world class education at an affordable cost as compared to its competitors. This is a report intended at preparing a marketing plan for the School of Business of Binary University College. This marketing plan will include defining and identifying the situational analysis of the organization, the target market of the university, its SWOT analysis, major competitors, its marketing strategy in terms of its marketing mix, the universities forecasting issues, implementation strategies and finally controlling and contingency planning of the School. SITUATIONAL ANALYSIS OF BINARY BUSINESS SCHOOL The business school of Binary University College is according to binary.edu.my, the only school in Malaysia offering business that is affiliated with the worlds largest business network organization, the Conference Board of New York. Being the countrys oldest business school has enabled the school provide high quality programs which attracts all kinds of people from different backgrounds, all over the world including students from the Middle East, Africa, Indian Sub-continent and within the ASEAN countries. One of the business schools aim according to binary.edu.my is to take advantage of the different cultures and values of the international community to help its students become global business professionals. MARKET SUMMARY-TARGET MARKETS Binarys university Business School comprises according to binary.edu.my of both local and international students who have the intention of pursuing or furthering the education in areas of foundation in business studies, gaining a diploma in business administration or in marketing, earning an undergraduate in business management or marketing and finally a masters in business administration. Market Demographics Geographics The business school attracts both students who are willing to pursue undergraduate and postgraduate programs and also lecturers from overseas. The business school provides courses which is intended at attracting part of the student which according to binary.edu.my comprise of students from over 41 countries which includes the Philippines, Pakistan, Ghana, Nigeria, Kenya, India, Libya, Angola, Zimbabwe, Indonesia, Vietnam, Rwanda, Sri Lanka, Oman, Bangladesh, Myanmar, Iran, Sudan, Tanzania, Russia, among many others. Demographics According to binary.edu.my, students are offered courses in the business school irrespective of the age, sex or income. However, there is a certain entry requirement for any student who intends to pursue either a foundation, diploma, undergraduate or postgraduate course from the business school. These entry requirements include SPM, STPM, A-Level, O-level and any other educational certificate recognized by appropriate bodies. Market Needs The business school seeks to provide its student with a range of programs ranging from foundation, diploma, degree and postgraduate, all of which is to enable it fulfill the following benefits that are important to its students and todays market: Foundation- all of its student seek to achieve a very sound academic foundation Experience- gain practical experience in a specific industry and finally, Competitive Advantage- gain competitive advantage in the employment market. Market Trends and Growth Binary.edu.my explains how jobs in the past use to be less competitive even though lesser people went to universities. Jobs were in abundance in the past despite most of graduates were generalist who had to compete with functional specialists. However, in todays market, most jobs are being pursued by hundreds of graduates applying for it. Employers are no longer looking to employ graduates with just degrees, but ones who have knowledge relevant to the industry in which they find themselves in. Employers notice a graduate who has a clear and much knowledge on a particular industry that is among a hundred of applicants and they feel the need to have that particular applicant in their organization. This leaves little room for applicants who only poses paper qualification and less knowledge about an industry in which they are applying for a job in. SWOT ANALYSIS OF BINARY SCHOOL OF BUSINESS Strengths Industry Specialist Professionals (ISP) The schools strength lies in its differentiation and ability to according to binary.edu.my produce graduates from its degree courses who do not just graduate with an award and certificate from the university but also a certificate in a specialized industry. The industry specialist professionals program which is undertaken by degree and masters students is equipped at preparing the schools students with the advantage in the marketplace and also to employers with an extensive practical knowledge of a specific industry. The business school teaches and prepares its students to analyze issues, defines problems, compare alternatives, formulate solutions and implement action plans in any industry they might find themselves in after graduation. Weaknesses Concentration on ISP So much focus is placed on the ISP program as a means of ensuring students from the school of business graduate with what is to be seen as an advantage in the workplace. However, this program provides graduates with knowledge on a specific industry. In the case a particular graduate does not end up in the industry in which his/her ISP was targeted on, they become as common as the other applicants they might end up applying for a job with. Opportunities Location The university is located in a area which provides the students of the business school to have a feel of how a business environment is like. The universities location is in the Multimedia Super Corridor (MSC), in IOI Business Park. The environment is filled with easy access to transportation, accommodation, a variety of food, and also an easy reach to the countries international airport. The location is also an advantage for the school of business to maintain its position in the country as it is the only business school located in the IOI business park, Puchong. University Partners The business school attracts a lot of students from both local and international market with its according to binary.edu.my 2+1 option which makes it possible for students to pursue their first and second year of a degree program at Binary and when they reach their third and final year, have the option of completing their study in one of the partner universities in the united kingdom and Australia. This business option attracts a lot of students because of the following: The cost of education are much lower than to complete the entire degree overseas Students get the chance to study in Britain or Australia thus acquiring valuable overseas experience Students who choose this option are awarded the same degree by the British/Australian university as if they studied all 3 years overseas Threats Uncertainty and unpredictability of University Partners The universities partnered with the business school for the 2+1 option such as the University of Teesside, University of East London, Murdoch University and Deakin University can always end their partnership with the university and not renew it if they see no need necessary to especially in the case students to choose to complete their degrees elsewhere. In some cases where there is issues such as with immigration which is out of the control of the both parties, students may be discouraged in pursuing the option and might look to pursue their degree programs in other universities or the schools competitors. COMPETITION Although Binary is the only School offering business in Puchong, it is not the only one providing a course in business in the Selangor state. There are a couple of universities in the state also offering the same courses in business. However, the schools major competitors are: Taylors University The school of business in Taylorss University according to taylors.edu.my seeks to produce graduates who have the unique approach to prepare themselves to face todays business world. Strengths The business school in Taylors offers a wider range of courses as compared to Binarys business school. The business school has a foundation, diploma and degree for business management just as Binary business school but alike Binary; it also offers degree courses in human resource management, international business, international marketing, applied finance, commerce in accounting, and a masters course in finance and masters in business administration and management. Weaknesses Even though Taylors university according to taylors.edu.my has on its curriculum an industry-relevant program; it is not as intensive as that of Binarys business school. Binarys ISP is a program focused on producing graduates with knowledge on a particular industry, Taylors offers it as part of its curriculum and not a program which leads to a separate certificate when graduating. Opportunities Taylors business school has a program, Taylors American degree transfer program which according to taylors.edu.my sees to it that students get a chance to transfer from Taylors business school into over 50 universities in the United States, Canada, Australia, United Kingdom and New Zealand of which is of a wider range of options compared to Binary. Threats The number threat Taylor has is from Binary and this is in the form of the ISP program. Binary might not have the range of university partners Taylors has but it has an advantage for its graduates in terms of knowledge about chosen industries. Sunway University College According to sunway.edu.my, the Sunway School of business has a commitment to international academic standards and also encouraging its students to reach out to reach their potential. The school has the necessary skills to help it mould its students into leaders. Strengths The school of business focuses a lot on providing academic excellence. To enable the school achieve this, its faculty are trained to make use of case analysis, group projects, field trips, classroom discussions and guest speakers as a way of helping them teach. The school also, as a means of helping its graduates find situatble jobs, works closely with the business community to according to sunway.edu.my help their students with finding quality internship and employment after graduation. Weaknesses Less effort or no effort is placed at all on preparing its graduates with knowledge in specific industries to help them gain a competitive advantage when it comes to todays industry-competitive market. Opportunities The school of business of Sunway has its degree programs validated by the university of Lancaster in the united Kingdom. Graduates are both recognized from both universities and the school makes it a priority to have a consultant from the university of Lancaster to help council and guide students in Sunway school of business to make choices in regards with their chosen career field. Threats Without the ISP program and with limited university partners, Sunway school of business is faced with the threat of its competitors enrolling most of the students who seek to pursue a course in business in the Selangor state. UCTI Strengths Just like Binary, UCTI has a foundation program which leads to a degree of diploma course. However, the school of business of UCTI according to ucti.edu.my has a wider range of diploma and degree course compared to Binary. The diploma in business studies in UCTI has wider options such as diploma in business administration and diploma in business with information technology, this helps graduates gain an advantage over other applicants with the knowledge they poses in information technology. The degree course of UCTI ranges from business management, business management with specialism in e-business, international business management, marketing management, human resource management, tourism management, service management, finance and accounting and finally, media marketing. Weaknesses Even though the school has a wider range of diploma and degree courses as compared to Binarys business school, its weakness is its inability to direct any of those courses at providing its students with knowledge in relevant or specific industries. Opportunities According to ucti.edu.my, the school of business of UCTI has a wider range and option in terms of university partners located in the United Kingdom and Australia. The school of business has available for its students, 17 university partners from the United Kingdom and 14 partners in Australia. Students are more attracted to the school of business of UCTI due to its vast partnership. Threats UCTI is also threatened just like Sunway by its competitors Taylors and Binary who provide curriculums and programs on industry related courses. BINARY SCHOOL OF BUSINESS PRODUCT OFFERING Foundation in Business Studies The business school of Binary according to binary.edu.my places focus on high school leavers who most often than not are faced with making a choice on which type of degree they would want to undertake in universities. The foundation program of the business school has the objective of: Laying down a foundation of students in their chosen pursue of a career in business Provide them with the chance of either pursuing their degree program locally or abroad To help students analyze a wide range of career options. Diploma Binary business school undertakes the diploma in business administration (DBA) program, a program which instill in students the foundation in business management with which they need to poses in becoming competitive targets for employers. Students who pursue the DBA program according to binary.edu.my have the benefits of: Gaining the understanding of the key areas necessary to drive a business Learn to produce good reports, create and present excellent presentations, gain the ability to market products globally, develop quality initiatives and be able to work effectively in a team UNDERGRADUATE- Business Management and marketing According to binary.edu.my, as most schools rely on the traditional ways of producing business degree holders in areas of marketing, human resource, and finance who end up taking jobs such as marketers, financial analyst, or human resource experts. These traditional ways just concentrate on producing graduates who are just equipped with academic knowledge about the industry they find themselves in, but with Binary business school, it places more focus on ensuring that its graduates who pursue a degree in BA (Hons) in either business management or marketing also have an advantage on the knowledge and skills of their chosen industries. KEY TO SUCCESS The key to success for Binarys business school will be to concentrate on one of the universities educational goal of delighting employers by producing graduates who are industry specialist professionals. If the business school somehow manages to make use of the universities forged links between academia and industry to differentiate its graduates by ensuring they become industry specialist professionals, the school of business will become a very profitable and sustainable part of the universities success. CRITICAL ISSUES The school of business has the issue of playing its part to ensure that the universities educational goals are achieved. These issues, according to binary.edu.my include: To enhance student learning To be committed to continuous knowledge development through research To promote internationalization and attain international reputation To be a socially responsible, ethical and accountable university To strengthen community interaction and service To enhance professional training and lifelong learning MARKETING STRATEGY MISSION The mission of the school of business is to help achieve the highest international standards in management and also to mould world-class hybrid managers using their unique ISP formula. MARKETING OBJECTIVES The objectives of the school of business of binary according to binary.edu.my, includes the following: Development of careers from industry specialist professionals to industry specialist experts Produce industry professionally trained graduates with in depth knowledge about specific industries POSITIONING Binary school of business has positioned itself in the educational industry as the school which provides affordable world class education equipped with the competitive advantage of producing graduates who become Industry Specialist Professionals MARKETING MIX Pricing Binary business school has to continue to be the cost leadership in the industry if it intends to continue enjoying its position as the only affordable business school with the provision of world class education equipped with ISP. The school needs to continue to operate at the lowest cost in the education industry. In the case it is faced with competition from its competitors, the school needs to temporarily price its services at a lower price but ensure that the new temporarily price is enough to cover up cost of operations. Distribution To ensure that the business school increases its number in terms of students, the strategy of seeking out new students by the school into the course needs to be changed and more of the work of attracting students for the business courses be done through intermediaries. The use of agents and taking part in educational fairs can be a way for the school to gain more students. Also, more can be done by the school for its graduates in helping them develop from ISPs to ISEs if the school involves itself more in working more closely with the business environment to ensure its graduates end up with appropriate jobs which are related to their chosen industry. Promotion The current strategy, push strategy being used by the school by making use of its marketing team to attract and promote its products has t be changed to a pull strategy where more emphasis is placed on spending more funds on advertising and promoting courses to students willing to pursue courses n business. The pull strategy will see more money being focused on advertising in newspapers, television, radio, banners and posters, through e-mails and adverts via the internet instead of concentrating on promoting benefits of the business courses through word of mouth. Product For the school of business to achieve the above objectives, it needs to increase its product line. The current courses it offers in degree can be expanded to include courses such as tourism management, human resource management, international business, marketing management and other business related courses to help attract more students, widen the industry based programs and also produce specialist from a wider range of chosen industries. FINANCIALS BREAK-EVEN ANALYSIS According to the breakeven graph above, $7920 is the point at which the business school will be required to operate in order to reach its breakeven point and not overspend or loss out on operational cost in its strategies. EXPENSE FORECAST FOR BINARY BUSINESS SCHOOL Marketing Expense Budget 2011 2012 2013 Website $25,000 $7,910 $9,912 Advertisements $7,400 $14,900 $19,290 Printed Material $1,450 $1,789 $2,956 Total Operations and Marketing Expenses $33,850 $24,599 $32,158 Percentage of Operations 5.57% 2.98% 3.94% Contribution Margin $372,000 $523,231 $59,984 Contribution Margin/Operations 72.56% 74.12% 78.10% The above table is a budget for the next 3 years for the school of business to help execute its strategies of achieving its objectives. CONTROLS IMPLEMENTATION It is very necessary that the above strategies and objectives are carried out without fail, are performed on time or as planned and that the budget is adhered to ensure that the school achieves its objectives with its recommended strategies and that it meets its breakeven point to avoid overspending and loss. MARKETING ORGANIZATION The marketing team of the school shall be in charge in ensuring that all strategies are carried out on time, as planned and within the set budget. CONTINGENCY PLANNING Difficulties and Risks In the case there is any difficulty in implementing the strategies, the recommended strategy will be reviewed and necessary changes made. If the budget set for implementing the strategies is running out faster than expected, a budgeted emergency fund should be made available to ensure that the implementation moves on smoothly without any risks or difficulties. Worst case Scenario When students start leaving due to unsatisfactory results, lack of school interest in ensuring they gain good and appropriate jobs and for reasons of increase in pricing, the whole strategy will be aborted and a new one created. Also, when the budget set is running out when less than 50% of the implementation has been accomplished, the implementation stage will be forced into a halt to ensure the school does not end up spending more than it earns.

Leadership examples | Robert Kuok Hock Nien

Leadership examples | Robert Kuok Hock Nien Leadership can be defined as a persons ability to let others willing to follow leadership. Every organization needs leaders at all levels. Leaders can be found and nurtured if you look at the following character traits. Visionary leader has a clear, vivid picture of where to go, and firmly grasp that looks like what is success and how to achieve it. But it is not enough to have a vision; leaders also must be shared and put into practice. Jack Welch, the former chairman and chief executive officer of General Electric Company, said, Good business leaders create a vision, a clear vision, passion, vision and relentlessly drive it through. (Investing Value) The leader must be able to communicate, buy its followers in his or her vision. He or she must communicate clearly and enthusiasm, passion is contagious. Besides that, a good leader must have the discipline and single-minded in his or her vision, as well as to guide his or her actions, and to the goals of the team. The action is a sign of the leader. A leader does not suffer analysis paralysis, but the thing to do is always in pursuit of the vision, inspire others to do the same. The simplest definition for leadership is a leader having followers. According to Keith Grint, leadership is not simply to delineate a space in a language game, and it is not merely a game of sophistry; indeed, we dont need to agree on the definition but we need to be able to understand each others position so as to make sense of each others arguments (Grint, 2010). A good leader will lead the organization to a better future and also provide benefits to society. The characteristics of a leader also important because it may affect the society when the leader became the role model of the world. Peoples will practice what the leader done to become the way success. Objectives To learn more about those succeed leadership To identified the way of the leaders succeed To compare the similarity and the difference between those leaders To understand the characteristics of each leader Research methodology During this assignment, most of my information came from internet and also refers from some reference book to get more details to support what I need to do. Besides that, I do ask for some peoples opinion on the leader that I had chosen to understand the reason why and how the leader influenced the world and also the person himself/ herself. Literature review The simplest definition for leadership is a leader having followers. According to Keith Grint, leadership is not simply to delineate a space in a language game, and it is not merely a game of sophistry; indeed, we dont need to agree on the definition but we need to be able to understand each others position so as to make sense of each others arguments (Grint, 2010). Leadership ability, which means that the leader has the ability to do something through talent and technology (Smith, 2010). Talent is natural and technical capabilities through training and experience. Talent is certainly helpful, but not required. I know many people are born with leadership close to zero, but become great leaders through training, experience, and most importantly, persistence (Smith, 2010). Good leadership is critical to a successful school. Success comes from aiming high with the clear vision, ethos and communication that good leadership brings. We will act to support high quality school leadership and inspired ambitious school communities. (Ambitious, Excellent Schools Our Agenda for Action, Scottish Executive, 2004, p5) Even more recently, it is not an isolated activity, investment in a person, but all kinds of people, and contributes to the leadership of effective leadership, leadership distribution. If this happens, then the leadership willing to go beyond the individual management training, the need to obtain a wider development team leadership: leadership skills, how to develop? The new qualification is called the National Professional Qualification in Integrated Centre Leadership (National College for School Leadership, 2005): It is acknowledged that the early leadership with distinctive emphases, especially in the development of integrated services and hybrid models of the staff continue to be a feature of the early childhood work. One view was that the leadership is personal qualities, therefore, the single leadership role, the concept of competition and power of the built-in (Thornton, 2005) does not sit easily with the cooperation of the way early childhood education practice basis. Early years before school services are often non-hierarchical, and the majority of women workers (Ebbeck and Waniganayake, 2003; Rodd, 2005). Fairly flat structure means, assigned leadership models are often enough to be the priority in the early childhood setting, although in pen green (Pen Green, 2005) asserts that if we transform the life chances of children can only be completed by the far-sighted leadership. Early childhood sector continues to grow; we are now the majority of families use of pre-school education (Scottish Executive, 2004a). These different settings often have a different concept, structure and quality assurance of various models: Muijs et al (2004) report that they are inspected by different bodies. Solly (2003) conducted a study finds that there is regarded as a leader in setting the differences in the various types of child care. Pre-school, primary school, private and voluntary settings, respondents believe that a single leader, but a formal leadership kindergarten celebration and centers of excellence provide a broader interpretation. Early education to clarify their leadership, according to a different set, they are based. For example, Osgood reported that private sector providers are easier to apply business principles, a set of management and volunteer management department set less comfortable with entrepreneurship agenda (Osgood, 2004). Management kindergartens tend to have a collaborative leadership and community-centered way, jeopardize the gains for fear of competition (Osgood, 2004). The leader sex may be a way, in addition to the education sector leadership in early childhood. Rhoda (2005), women determine the concept and need to be led by the question: What kind of leadership could mean that early childhood services, they may lack of understanding. Involving sets (Dunlop, 2005), the relationship between the concept of leadership in the department, has more in common with early childhood education teaching method than the traditional business philosophy, leadership. There is a view that the different leadership styles of men and women leaders: Recent research has provided no evidence to support this (Muijs). However, Solly (2003) found that the majority of early childhood leaders, in his study that the difference between the department and other leadership styles. A social constructivist mode of learning often early years, advocates, Solly found that leaders of early childhood education itself active learning tendency to make others. The participants felt that the advantage of their own propaganda, inspiration, enthusiasm, and spirit, are lifelong learners and teamwork (Solly, 2003). In my opinion, I do agree that some leader was born to be but most of them were made. Nobody will be the perfect one but after trained, most of the attitude will bring up after training to become a leader. Finding The leaders that I choose for my assignment is the co-founders of Amway Richard Devos and Jay Van Andel, and the chairman of Shangri-La Hotels and Resorts chain Robert Kuok Hock Nien. Background Richard Devos Mr. Richard M. DeVos, the rich is the co-founder of the Amway Corporation, and served as vice president. Rich DeVos met a founding partner of Amway Corporation, the lifetime friend Jay Van Andel in high school Houdiweishi willing to pay 25 cents a week, bike to school. In 1949, Mr. DeVos formation of JA-RI, and began selling the product direct sales basis. In 1959, he founded Amway Corporation (short form as American Way) and Van Andel and start selling to friends, family, and door-purpose cleaner. DeVos to step down in 1993, Doug, his son took over as president of the company. In October 2000, Amway has been one of four subsidiaries of a new holding company, Alticor, Access Business Group LLC, a provider of business services, and Jetstar operations in North America, based on the Web three sister companies: Access Business Group LLC., a business services provider, and Quixtar Inc., a Web-based business in North America. He served as the founding chairman of the National Organization on Disability. He is the Chairman of the National Basketball Association. He served as chairman of the Direct Selling Association. He served as a director and founder of the company Alticor. Amway Chairman of the Foundation for the Protection of the Environment, he served as a board member of the National Organization on Disability, the Board of Directors, Gerald R Ford Foundation: Member, Board of Directors, the governor of Florida; Northwood University the Council freedom trustee: an honorary member of the Committee, DeVos Childrens Hospital; researcher, the worlds scholarship at Duke University, Edinburgh Award, Newcomen Society: Board of Directors of the past, the spectrum of health; container president, before the fiscal Chairman of the National Policy Committee, the Republican National Committee, the Chairman of the Committee of AIDS past members. He was in the U.S. Air Force 1944-1946. A well-known speaker, Mr. DeVos has appeared around the world hundreds of thousands of people. Recorded lectures, sales to the United States, free economy Education Foundation, the Alexander Hamilton Award, he wrote three books: believe, compassionate capitalism, and I sincerely hope that ten lessons in life and I really hope, 10 lessons of 71-year-old, his heart transplant, and provide such perseverance, confidence, confidence, respect and faith, life, life-changing experience. September 1991, Mr. DeVos and his family obtained the National Basketball Association, the Orlando Magic franchise he received numerous awards and honors, including: Davenport University Outstanding Business Award 2000: We can make a difference to pay tribute to the life Award in 1999 from West Michigan, the government hopes, Humanitarian Award, in 1999, the American Spirit Award, the Republican House of Representatives and the Senate in the 1998 Junior Achievement National Business Hall of Fame in 1998. Professor Horatio Alger in 1996 Horatio Alger Award, Edison Award in 1994 by the American associate professor of marketing: a year in the Adam Smith Free Enterprise Award from the American Legislative Exchange Council 1993: Donald J. Potter Humanitarian Award by the YMCA Heritage Club Grand Rapids, Michigan in 1993, the social responsibility of entrepreneurs year 1992, the annual implementation, sales and marketing, University of Arizona, 1991: William Booth Award Salvation Army in 1990, appointed by the competent international school achievement Charter in 1990, the United Nations Environment Programme Achievement Award of the organization, to accept on behalf of Amway in 1989, Napoleon Hill Gold Medal Corporate Achievement Award in 1989, greatly Grand Rapids business hall of fame in the 1989 Entrepreneur of the Year in 1988, the University of Missouri, 1979 Direct Marketing Association Hall of Fame Award, Outstanding Management Award, Industry Week, freedom of speech, Thomas Jeffer son Award, Kiwanis: American Enterprise award-winning senior management of National Association ; can accommodate 10 honorary doctorate degrees different colleges and universities throughout the country, and honor due to OMICRON Delta Kappa, the national leadership of the association. In April 1998, his family through the RDV sports was named WNBA franchise the right International in Orlando Miracle Mr. DeVos and his family have Orlando Sun Bear Hockey League. He is a Grand Rapids Christian high school graduates and participants Calvin College in Grand Rapids. Today the company, now operated by Alticor in 2000 after the reorganization under the umbrella of the revenue of $ 10.9 billion, 17% in 2011, the 11th time in 12 years the company has recorded an increase in sales. DeVos also owns the Orlando Magic. He built a new arena for the team at the Amway Arena in 2010, $ 480 million. Jay Van Andel June 3, 1924, was born in Grand Rapids, Michigan, died of Parkinsons disease, December 7, 2004, in Ada, MI. Entrepreneurs. Van Andel has become a pilgrimage site belong to evangelical Protestant denominations, Christian Reformed Church Dutch immigrants. Christian high school in the city, the Van Andel and DeVos, began his flight school after returning to service in the Army Air Corps during World War II. They opened a restaurant in the hard butter hamburger fry recipe from their mother, but later sold to the two companies, and buy a Caribbean cruise. They plan to start a business seagoing, but they returned to Cuba and Grand Rapids near the ship was damaged. Amway co-founder Jay Van Andel, grown into one of the most impressive and controversial success story in the U.S. business. Van Andel architect Amway attractive direct marketing strategy, through personal contact network sales of consumer goods, but the company from consumer watchdog groups, sometimes attracted unfavorable attention. Along with the long-term business partner Richard DeVos and Van Andel is the most prominent business leaders in a Michigan Republican and conservative political causes and generous contributions. Van Andel and DeVos business, import and export called Nutrilite supplement manufacturers. Use what they have learned, from the sale of your friends and family, they founded Amway in the basement of the family Van Andel in 1959 LOC, full-featured household cleaners. Their company name to American way, and relies on a multi-level marketing scheme. New sales recruits will buy the goods and the price tag as an independent distributor for sale to others. However, the key to success is to recruit other people to join the team to grow sales, independent distributors will receive a percentage of the profits from sales of their recruits; returns. Van Andel wrote all sales and marketing materials in the early stages of Amway expanded to include self-help books and tapes incentives. Also to be sold to independent distributors of new recruits and various brands of Amway products gradually extended to almost all consumer goods, from soap to vitamins. Amway basic knowledge of free enterprise, and motivate the sales mix is à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹not without its critics, and some are not satisfied with the members who claim that the company is what is essentially a large-scale fraud. It was investigated by the U.S. Federal Trade Commission for several years, but the founder is connected to the Grand Rapids birth Republicans will go to the White House in 1974, Gerald Ford, to help it to avoid further investigation. Amway cannot escape investigation, however, making a false report tax evasion charges brought in 1983 by the Government of Canada through the United States and Canada boundary value goods. Amway paid a fine of $ 58000000, which is the largest ever imposed on Canadian history. Amway was an international context and a large number of members in China and other Asian countries during the 1990s. The company eventually changed its name to Alticor, is considered worth $ $ 62000000000 in 2004. Van Andel retired in 1995, will no longer serve as Chairman of the Company, and continue to be involved in philanthropy. He and DeVos generously to various city cultural institutions Grand Rapids, in various projects, bear the name of Van Andel Van Andel Institute, dedicated to education and medical research. He also funded a plant in Arizona, hoping to prove through scientific methods, that the world is the highest in six days, the Christian Bible. He is also an enthusiastic donor to Republican coffers and donated $ 2000000 in the presidential campaign in 2004, the United States, resulting in a series of television commercials, questioned the value of the Democratic Party, the White House is hoping John Kerry (John Kerry) the development and experience of the organization . Big Rapids Hoekstra married Betty Van Andel in 1952, he had four children. He owns a private island, and later years, Van Andel died in January 2004 in the British Virgin Islands family where he spent his last few weeks, too. He returned to Michigan and December 7, 2004, aged 80, after suffering from Parkinsons disease for several years, died at his home in Ada, Michigan. He is survived by his son, Steve, and Dave, his daughter Nan and spines, and ten grandchildren. Forbes estimated his personal wealth at $ 29 billion. For me, the biggest source of pleasure rather than the acquisition of material things are endless, but to create wealth, give up, he wrote in his autobiography of 1998, a proactive life, according to Uncle Adam. Mr. Sitan in the Washington Post. The job of everyone on this planet is the ultimate glory of God. Van Andel died in 2004 at age 80 due to heart failure. Robert Kuok Hock Nien Robert Kuok was born on October 6, 1923, in Johor Bahru and his three brothers, youngest. He is an influential member of the Malaysian Chinese business. According to Forbes magazine estimated his net worth is about $ 90 billion, which makes him the richest man in Southeast Asia. In addition to a large number of enterprises in Malaysia, his companies have investments in many countries in Asia. His business interests consist of sugar cane plantations (Perlis Plantations Bhd), sugar refining, flour milling, animal feed, oil and mining to finance, hotels, real estate, trade and transport (International Shipping Corporation, Transmile Group) and publications. Just like Boon Siew and Lim Goh Tong, who emigrated from China, Kuoks father arrived in Malaya from Fujian, China in the early 20th century. And unlike the late Boon Siew and Goh Tong, Kuok is an educated rich man (Unknown, 2010). He received his early education in English schools and then enrolled into Raffles College in Singapore, with Lee Kuan Yew as one of the classmates. He had a short stint working with Japanese companies, Mitsubishi after studies at Raffles was stopped because the invasion of Japan, before helping his father with the trade business. After the death of his father, Kuok and his two brothers have decided to continue the legacy business, starting with the distribution of sugar and some other commodities under the new post-colonial government (Ikhwan, 2011). Business skills they have picked up from their father, who is an avid trader. In 1961, he made a coup by buying cheap sugar from India before the price goes up. Kuok massive involvement in the sugar industry allows the company to be a supplier of open government and Kuok sugar refinery plant to grow again. At the height of his business, he has control of 80% of the Malaysian sugar market with production of 1.5 million tons, equivalent to 10% of the global export market, and so earned his nickname Sugar King of Asia. Encouraged by the success of his sugar business, Kuok has fastened his growing business into flour milling, shipping, logistics, oil and gas and hotel. His resurrections to success are fame and famous due to both his expertise in spotting opportunities and strong network with great people, corporations and governments. In 1971, he built the first Shangri-La Hotel in Singapore. His foray into Hong Kong property is in 1977, when he acquired a new piece of land reclaimed Tsim Sha Tsui East waterfront, where he built a second hotel, the Kowloon Shangri-La. Kuok controls the Shangri-La hotel chain and is the largest shareholder of Transmile Group Berhad, which is engaged in accounting irregularities scandal in 2007, the stock price goes down. In addition, he took Kerry Group a34.9% interest in the South China Morning Post from Murdochs News Corporation in 1993. He said his hotel check every now and then to ensure that staff provides the highest quality service. There are times when he inv ited the taxi driver for a free lunch at the hotels cafe. Kuok is considered a man of truth when dealing with people, including employees. There are stories Kuok sought permission from cabin crew to smoke in an airplane he owns. When the crew told him that he would not have to ask anyone, he responded by saying that he was only asked in a normal passenger capacity. His company has investments in many countries, including Singapore, Thailand, China, Indonesia, Fiji and Australia. Business in China includes 10 bottling companies Coca Cola, ownership of the World Trade Centre Beijing. Confirmed his political influence he was named by one of the childs future advisor Hong Kong in the run up to the transfer of sovereignty of Hong Kong, and minority interests in CITIC Pacific. He also played an important role in disseminating information and set up a meeting between Malaysia and China governments leading to full diplomatic cross recognition between the two countries. Kuok has married twice and has eight children. He officially retired from the Kerry Group on 1 April, 1993. Now, Kuok Khoon Ean, one of the sons of Robert, handl es most of the day-to-day operations of the business. He was living in Hong Kong at this time. Kuok Group started business as Kuok Brothers Limited in the year 1949 in Johor Bahru, Malaysia, trading rice, sugar and wheat flour. Business activity expanded in 1953 with the opening of the Singapore Branch, Kuok (Singapore) Limited. From a humble beginning, the Kuok Group has grown to become one of the most diverse multinational conglomerate and dynamic in Asia. Driving force behind the growth of the Group is Kuok family, whose vision and commitment to hard work and excellence for more than two generations have made à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹Kuok Group market leader in many areas. From the beginning of its operations, the Group has set forth the basic values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹of integrity, loyalty and discipline. These values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹have served as the basis for achievement during the past 46 years. From a trading post established in Malaysia and Singapore, the Group has expanded its operations in the 1950s and 1960s to Thailand and Indonesia. It focuses on the activities of ancillary and related to growth, and also pursued new business and trade opportunities, particularly in commodities, resulting in a trading relationship with companies in Hamburg, Paris, London and New York. Hong Kong and China become the focus of further development in the region in 1980 after a group of senior man agers 1970sand established Kerry Holdings Limited in Hong Kong in 1974. The name Kerry has become identified with the Kuok Groups extensive operations in Hong Kong and China. The Group has built a management team with great depth and breadth of experience and knowledge. The team continues to focus on herself for the Groups business expansion, particularly in emerging markets in Asia, in areas that complement the Groups business, especially in emerging markets in Asia, in areas that complement the Groups interests and expertise. Central to its future growth is a commitment to maintain the values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹that lie at the heart of the Kuok Groups success. To spend money is to earn money.If the food in the staff canteen is good, the food in the hotel is good. (Quotes from Robert Kuok) Company profile Amway (Amway) People helping people, people live better life. Amway is one of the worlds largest direct selling businesses powered by: Brands That Do Wonders Opportunities That Empower Relationships That Endure Global Citizenship Thats Purposeful Amway is above all a family company. Steve Van Andel and Doug DeVos lead a diverse global management team that supports distributors and their goals. Jay Van Andel, said of the company, AMWAY gets people into a new life of excitement, promise, profit, and hope. AMWAY now operates in over 80 countries and territories around the world. For over 50 years, Amway continue to build on the original values and principles established by our founders to ensure the passion for the business stays alive. Freedom Personal opportunity and economic opportunity go hand in hand. With AMWAY you have the freedom to change your life by owning your own business. Family We all need family to cheer us on. We are all members of the global Amway family we respect and take care of each other to foster success. Hope Inspiring you to dream bigger. Amway creates an environment where hope can thrive. Reward Happiness is best achieved through earned success. Amway rewards what you achieve, and also what you help others achieve. Vision and values We work each and every day to help people live better lives. We achieve our vision by helping people everywhere discover their potential and achieve their goals by offering better brands and opportunities for the future, and by sharing generously with the global community. To help us realize our vision, we have six enduring values that the business has been built on. Said co-founders of Amway. Partnership AMWAY is built on the concept of partnership between the co-founders. The partnership that exists among the founding families, employees, and business owners is our most prized possession. We always try to do what is in the long-term best interest of our partners, in a manner that increases trust and confidence. Integrity Integrity is essential to our business success. We do what is right, not just whatever works. AMWAYs success is measured not only in economic terms, but by the respect, trust and credibility. Personal Worth We also acknowledge the uniqueness created in each individual. Every person is worthy of respect, and deserves fair treatment and the opportunity to succeed to the fullest extent of his or her potential. Achievement We are builders and encouragers. We strive for excellence in all we do. Our focus is on continuous improvement, progress and achievement of individual and group goals. We anticipate change, respond swiftly to it, take action to get the job done, and gain from our experiences. We encourage creativity and innovation. Personal Responsibility Each individual is responsible and accountable for achieving personal goals, as well as giving 100 percent effort in helping achieve corporate or team goals. By helping people help themselves, we further the potential for individual and shared success. We also have a responsibility to be good citizens in the communities where we live and work. Free Enterprise We are proud advocates of freedom and free enterprise. Human economic advancement is clearly proven to be best achieved in a free market economy.5.2.2 Shangri-La Hotels and Resort Chain (Shangri-La Hotels and Resorts) The Shangri-La story began in 1971 with their first deluxe hotel in Singapore. Inspired by the legendary land featured in James Hiltons 1933 novel, Lost Horizon, the name Shangri-La encapsulates the serenity and service for which our hotels and resorts are renowned worldwide. Today, Hong Kong-based Shangri-La Hotels and Resorts is Asia Pacifics leading luxury hotel group, Shangri-La Hotels Group are also regarded as one of the worlds finest hotel ownership and management companies. With 75 hotels and resorts throughout Asia Pacific, North America, the Middle East, and Europe, the Shangri-La group has a room inventory of over 30,000. In addition, new hotels are under development in mainland China, India, Malaysia, Mongolia, Philippines, Qatar, Sri Lanka, Turkey and United Kingdom. The Shangri-La S logo, which resembles uniquely Asian architectural forms, suggests majestic mountains reflected in the waters of a tranquil lake. Shangri-La Hotels are five-star luxury hotels located in premier city addresses across Asia, Middle East, North America and Europe. To treat a stranger as one of our own characterizes the hospitality one can expect from Shangri-La. Discerning travelers will enjoy world-class service amidst tranquil surroundings, coupled with inspirational architecture and design. The finest dining experiences at every hotel and resort ensure that every palate is pampered. But what makes each stay truly memorable is something even more exquisite and rare Shangri-Las special kind of hospitality. Hospitality from the heart. Shangri-La Asia Ltd. is the Asias leading luxury hotel and the fastest growing group. The company, part of Malaysias Kuok Group, operates 45 hotels across Asia. In2005, the company also started to drive to the markets of Europe and North America, including the launch of the construction of the first hotel in Europe, in London, is expected to be completed in 2009. The company also opened its first hotel in the Middle East, in Dubai, and the Maldives. Mainland China, however, form the heart of the empire, with more than 20 hotels in operation, and at least 15 more are expected to open before 2010.Shangri-La is unusual among international hotel companies that it owns the bulk of its hotel. So, the hotels under management are not fully owned by the group, most of which are owned by other companies Kuok Group, and especially by the major shareholders own Shangri-La, Kerry Properties Ltd. Shangri-La hotel mainly operates under the luxury, the five-star Shangri-La brand. The company also op erates a small number of mid-range business-oriented hotel Traders. Listed in Hong Kong and the Stock Exchange of Singapore, Shangri-La remains a small part of the Kuoks business empire. However, founder Robert Kuok holds an active interest in the group, and has expressed his desire to see Shangri-La achieve 100 hotels in life. In 2004, the company recorded revenues of $ 726 million. Inspired by the legendary land featured in James Hilton novel Lost Horizon published in 1933, the name Shangri-La include relaxation and services Shangri-La is renowned worldwide. The group has two brands of Shangri-La and Traders hotels. Shangri-La properties are particularly luxurious five star city centre and resort hotels with the majority of city centre hotel has over 500 guest rooms, while the resort properties tend to be a little smaller. Shangri-La tradition of service excellence begins with the opening of Shangri-La Hotel, Singapore in 1971. These 15 acres of landscaped gardens, the rooms are beautiful and gracious Asian style set a new standard for excellence in the hotel, which to this day continues to guide the design characteristics of the group. Training is a priority Shang ri-La and important source provided annually to ensure employees have the skills and knowledge to be the best in their respective fields. This has earned awards and recognition from the international group of guests, prestigious magazines as well as industry partners and made à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹Shangri-La hotel one of the employer of choice, with more than 30,000 people serving guests with a philosophy of Shangri-La Hospitality from Caring People. Since its origin, the group has grown rapidly to meet the growing demand for deluxe hotels and resorts in Asia Pacific and the capital of the most sought after leisure destinations. Today, there are 65 properties, which are only 18 third-party management agreements, across Asia-Pacific, North America and the Middle East, representing a rooms inventory of over 28,000. In addition, there are over 40 projects under development, including the location in Austria, Canada, mainland China, France, India, Macau, Malaysia, Philippines, Qatar, Russia, Se

The Character of Lennie in John Steinbecks Of Mice and Men :: Steinbeck Of Mice and Men Essays

The Character of Lennie in Of Mice and Men Have you ever read Of Mice and Men by John Steinbeck? If so, you probably remember Lennie, George's companion. Throughout the novel, Lennie and George dream of having their own farm. They work on a ranch to save money for their dream farm. Lennie is a big, strong, man with rounded features. He is at times very forgetful, absent-minded, and one-dimensional. First of all, Lennie is greatly forgetful. In the beginning of the novel, Lennie kept asking George where they were going (Steinbeck 4). One character, Crooks, takes advantage of his forgetfulness. Because Lennie would forget anything Crooks told him, he was relieved he could talk to somebody without worrying about him telling anybody else. He often forgot what George told him not to do, like talk or even look at Curley's wife. Next to being forgetful, Lennie is absent-minded for a good portion of the novel. He is unaware of what he's doing sometimes until he has done it. For example, he enjoyed to pet soft objects. While living in Weed, he was "petting" a woman's dress and the woman started to scream (Steinbeck 11). Lennie didn't know what he was doing wrong. Once Lennie was given a puppy, he accidentally killed it because he was too rough with it. Eventually, he would kill Curley's wife too by breaking her neck when told he could pet her hair. Again, Lennie did not know what he was doing wrong until it was done. Throughout the novel, there is really only one thing on Lennie's mind, tending to the rabbits once he and George had their farm. After Crooks was done telling Lennie his childhood story, Lennie asks a question about rabbits (Steinbeck 70). This is an example of Lennie having only one thing on his mind.

A Comparison of Satire in Catch-22 and Good as Gold :: comparison compare contrast essays

Satire in Catch-22 and Good as Gold    Joseph Heller who is perhaps one of the most famous writers of the 20th century writes on some emotional issues such as war. He does not deal with these issues in the normal fashion instead he criticizes them and the institutions that help carry these things out. Heller in fact goes beyond criticizing he satirizes. Throughout his two major novels Catch-22 and Good as Gold he satirizes almost all of America's respectful institutions.    Catch-22 is a satire on World War II. This novel takes place on the small island of Pianosa in the Mediterranean sea late in the war when Germany is no longer a threat. It is the struggle of one man, Yossarian, to survive the war. Throughout this novel Yossarian is trying to escape the war, and in order to do so he does many improper things. Good as Gold is about a Jewish man named Gold. It is about Gold's experiences with the government while being employed in the White House. It also deals in detail with Gold's family problems and Gold's struggle to write a book on the contemporary Jewish society. Throughout these two novels, Catch-22 and Good as Gold, Heller criticizes many institutions. In Good as Gold it is the White House and government as a whole, and in Catch-22 it is the military and medical institutions.    In Catch-22 the military is heavily satirized. Heller does this by criticizing it. Karl agrees with this statement by offering an example of the satire of both the military and civilian institutions in Catch-22:    The influence of mail clerk Wintergreen, the computer foul-up that promotes Major Major, and the petty rivalries among officers satirizes the communication failures and the cut-throat competition Heller saw within both the civilian and military bureaucracies of the 1950's. Even the Civil Rights movement, not yet widespread in the 1950's, is satirized in Colonel Cathcart attitudes toward enlisted men. (23)    Karl summarizes the satirazation of the military with this:    The enemy in Heller's book is not simply the chaos of war, but also the deadly inhuman bureaucracy of the military-economic establishment which clams to be a stay against chaos while it threatens human life more insidiously then battle itself.    Heller also questions the need for the death and carnage throughout the novel asking if it is really necessary.

marketing Essay -- essays research papers

Race and Racism   Ã‚  Ã‚  Ã‚  Ã‚  Race and racism have been around since mankind made its first steps on the planet and it has brought upon violence, submissiveness, cruelty, and sexism into the world. A great representation of these themes and issues was brought by LeRoi Jones, who wrote â€Å"The Dutchman†. The play itself is a great representation of the relationships of races in America during the 60’s and can even been connected to today’s society. The Dutchman mainly focuses on the black-white relationship but can also be drawn to other cultures and races. I, myself, can also relate to what LeRoi Jones wrote in one way or another. Being a different culture and not being accepted was the first faà §ade of America that I got to experience and even though things have changed for me, I do have resentful feelings because some things just do not seem to change. LeRoi Jones made that clear because he wrote a play that can be related to events that are still happening today.   Ã‚  Ã‚  Ã‚  Ã‚  The Dutchman is a fast paced play that makes an amazing transition from scene one to scene two. After doing some reading online, it has been said that the play actually resembles the version of the Adam and Eve story, where a white, insane, smart, and seducing woman prepares to kill a naà ¯ve black man. Clay and Lula are the main characters on the train and they engage in an intriguing and mind twisting display of word play. The play wants to steer the audience into a revolutionary thought process by proposing the idea of not being afraid, oppressed, and fighting back. The audience or readers feel stupid through the first act because Lula plays mind games and tries to bait Clay. LeRoi Jones did this on purpose because he wanted the audience to feel suspicious and stupid. He succeeds in this because Lula throws so much at the reader in act one that it’s almost impossible to even comprehend what she is saying. Clay is a twenty-year-old black man. Clay is a typical bourgeois black male and he seems to be very predictable that Lola is actually able to tell his history just by the way he acts and dresses. Clay is at first attracted to Lula who begins to flirt with him and invites herself to the party. But Clay is rather shocked by Lula because she is violent and racist. Even as she is behaving like that, he tries to keep his composure and maintain a certain ... ...se this play to educate others just by having someone else read this. I read this and did not understand the meaning first but this does apply to today’s society. LeRoi Jones wants underrepresented groups to be heard, especially when being pressured to conform or change by the dominant culture. I think America is great. It has given me an opportunity to start a new life after leaving the war in Bosnia. I did not know of many things that have happened here. The irony of it all is the cornerstone of the American history is freedom and equality. Yet, it’s so hard to think of everyone as equals. I just have a hard time grasping why things can not change. I come from Europe and things there are different. Yes, there is a lot of fighting, especially in my area of the world, but people appreciate each other more than they do here in America. It will be a long time before America changes but its going to be a long journey simply because there are still ignorant people out there who will pass that ignorance on to their future generations. In my opinion, America should not be called a nation yet because it’s not even united on a level that is more important than anything else in the world.

Practicum Evaluation Summary Essay

The practicum learning agreement created between the masters of Science in nursing (MSN) student and the instructor was approved for the goal to perform in the role of a nurse educator at the Domiciliary Rehabilitation Program at the Orlando Veterans Affairs Medical Center (VAMC). The population of the Domiciliary Residential Rehabilitation Program is veterans with multiple and severe medical conditions, mental illness, addiction, or psychosocial deficits. Military-related posttraumatic stress disorder (PTSD) can negatively affect the veteran’s well-being (Health Services Administration, 2010). The care needs of the nursing staff were assessed to identify the need for the educational program in the rehabilitation program. Further development, implementation and evaluation of a program to improve the veteran’s quality-of-life were the objectives to provide the best outcomes of a teaching/learning program. The learning agreement included the strategies to accomplish the objective with an established time-line and self-reflective journal to meet the best outcomes. Professional relationships were established with a mentor and networking with the organization improved professional advancement capabilities at the Orlando VAMC. Evaluation of the effectiveness of the project produced positive outcomes to improve the veterans’ quality of life. The role of a leader used evidence-based decision-making and applied ethical standards. The importance of nursing theory provided the principles to generate nursing knowledge and create practices to help the veterans who are affected by PTSD. The practicum experience enhanced the role as a nurse educator to improve cost-effective nursing practices for the veterans at the VA Medical Center. Effectiveness of Project The project began with an idea using a practicum project brainstorm worksheet (Appendix A). The learning objectives were established, and a timeline was used to maintain a deadline for completion (Appendix B). Each learning objective used Bloom’s taxonomy for three learning domains: cognitive/knowledge (mental learning), affective/attitudes (growing feeling learning) and psychomotor skills (manual/physical learning) (DeYoung, 2009). The first learning objective analyzed peer-reviewed literature and evidence-based research to identify the disease process and formulation of  best practices (Burns & Groves, 2009). An extensive reference base was conducted and used to draft a needs assessment that was discussed with the mentor, mental health team, nurse manager, and educator (T. Russell, H. Ortiz, D. Hopson, personal communication, Summer, 2013). Their experienced feedback was practical in completing an effective outcome to the objective. The next learning objective was to design the educational program using a PowerPoint presentation, hand-outs, knowledge test, and final evaluation. A teaching plan guideline with learning objectives followed Veteran Affairs Health Administration procedures for quality and performance (Orlando VAMC, 2013). A summary of the program was presented and approved by administration. Implementation of the learning program was coordinated with approval of management. A flyer was created to announce the class dates and times. All three shifts on the rehabilitation department were provided a verbal pre-test and lectured on the topic. Many opportunities for open-discussion helped the staff explore their own beliefs and experiences to improve their knowledge and skills. The post-tests were scored and found a positive correlation to learning and accomplishing the program objectives. The VAMC evaluation tool was used to score the course and instructor. Self-reflective journaling helped to identify strengths and weaknesses of the program and teaching techniques used. The results were shared with the mentor who provided encouragement to learn from the experience and build knowledge of performing as an educator. The outcomes of implementing the teaching program was completed and found to be successful in improving nursing knowledge by providing evidence-based practice to enhance the veteran’s well-being. A final evaluation of the practicum learning used the Orlando VAMC evaluation form. The teaching program method was appropriate for learners. A detailed reflective analysis in the portfolio included results from a final meeting with the mentor, administration, mental health team, and educator. All favored the educational program to improve nursing standards of care for veterans with PTSD in the rehabilitation program. Encouragement to expand the teaching to nursing staff on all mental health departments and in the orientation program for newly hired nursing personnel was made by the mental  health chief nurse. The outcome had few strength and weaknesses in which to learn from. The weaknesses are personal areas of improvement that can be enhanced with continued experience as an educator, optional training aids available at the VAMC and continued evaluations for improvement. Another weakness of the project was the small learning experience as compared to the nursing population at the VAMC. MSN Program Student Learning Outcomes A quality assessment process from up-to-date journal reviews can provide the decision-making for new interventions in patient care. Evidence-based decision-making requires the integration of the best available research evidence addressing specific clinical questions (Kranke, 2010). A systematic review of literature was pooled to obtain data about PTSD issues. Prepared health professionals use evidence to inform safe practice and account for positive patient care outcomes are the aim for delivery of health care. Competence, education and skills play a critical role in achieving safe patient care in a complex health care system. Nursing professionals have the role to ensure the translation of evidence into practice while evaluating outcomes. The demand for improved patient care and a safe health care delivery system is taught at the University of Phoenix and the Veterans Health Administration. Nurses have a direct effect on patient care outcomes and quality (McLaughlin & Kaluzny, 2006) . Influencing change is essential in any organization and a good change agent is required as a leader (Tomey, 2009). Analyzing and identifying the need to implement an educational course to teach nursing staff how to better care for veterans with PTSD requires the collection of data, using the right tools, preparing objectives, and evaluating the process of change. Advance nursing education has helped to gain the skills to diagnose and plan positive change to improve patient care outcomes. The principles of successful leadership are important in affecting change. Leadership skills are necessary to drive and maintain change. Views on diversity can bring change to programs. Veterans bring their own set of beliefs and values to a diverse and multicultural environment. Providing relevant care is important for nurses to understand their own beliefs, culture and values as well as understanding the veteran’s views. Their rights to confidentiality and privacy are trusted by patients to be maintained by medical personnel. A code of ethics, moral philosophies and  effective communication is learned in advance nursing education to help guide the decisions in meeting patient care needs (Burkhards & Nathaniel, 2008). Theory provides the framework to structure and builds knowledge (Walker & Avant, 2005). Models can help to link research, education and practice. The change process is complex. Nursing practice theories provide the framework for interventions and prediction of outcomes. Theories can guide practices in nursing that focus on the difference and similarities in respect to human care. Nursing theory provides the foundation to assess, evaluate and plan interventions. A theoretical perspective can help to meet the challenges of health care delivery and provide guidelines for nursing practices (Fitzpatrick & Whall, 2005). Nursing theory is essential in nursing research, education, practice, and development. Nursing theory helps to decide what is known and what needs to be known. The benefits include better patient care, enhanced professional status, improved communication, and guidance for research and education. Because care cannot be measured, theory can analyze it. Nursing models and theo ry are beneficial to the nursing practice. Development of Professional Nursing Career The project provided the opportunity to perform as a nurse educator and gain experience for advancement in this specialty. Involvement with nurse administrators, the mental health team, the nurse educators, and adjunct staff provided valuable opportunities to network. My work on the practicum project has advanced to expanding the program I created and the formal invite to join the mental health and rehabilitation team. The educational program has also advanced best practices of nursing personnel to perform with higher knowledge and skills. Years of nursing experience, expertise knowledge in mental health and gerontological nursing and the learning experience gained from the practicum project exposed me to knowledge and skills to take responsibility in leadership and advance my nursing career to a management level in the near future. Conclusion The practicum project was a success in improving patient care for veterans who have PTSD at the rehabilitation program. The experience from achieving personal learning objectives was a rewarding experience. Performing as a  nurse educator using evidence-based decision-making in creating and implementing a program at the Orlando VAMC was evaluated as effective and safe in teaching best practices. Leading and advocating for ethical principles, addressing diversity and applying theory contributed to full development of my professional nursing career. The practicum experience has provided the knowledge, skills and experience to further advance my career in professional nursing. References Burkhards, M.A., Nathaniel, A.K. (2008). Ethics & Issues in contemporary nursing (3rd ed.). Clifton Park, NY: Thomson Delmar. Burns, N., & Groves, S. K. (2009). The Practice of Nursing Research: Appraisal, Synthesis, and Generation of Evidence (6th ed.). St. Louis, MO: Elsevier. DeYoung, S. (2009). Teaching Strategies for Nurse Educators. Upper Saddle River, NJ: Prentice Hall. Fitzpatrick, J. J., & Whall, A. (2005). Conceptual Models of Nursing: Analyisis and application (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Health Services Administration. (2010, November). Veterans have unique needs: VA program to be specific to vets. Mental Health Management Advisor, 15(11), 126-128. Retrieved from CINAHL database Kranke, P. (2010, September). Evidence-based practice: how to perform and use systematic reviews for clinical decision-making, 27(9), 763-772. doi: 10.1097/EJA.0b013e32833a560a McLaughlin, C. P., & Kaluzny, A. D. (2006). Quality improvement in healthcare (3rd ed.). Sudbury, MA: Jones and Bartlett Publishers, Inc.. []. doi: Retrieved from Orlando VAMC. (2011, January 22). Quality management sy stem (Medical Center Policy 00Q-12). Orlando, FL: VA Medical Center. Tomey, M. (2009). Guide to nursing management and leadership (8th ed.). St. Louis, MO: Mosby. Walker, L., & Avant, K. (2005,). Strategies for Theory Constructions in Nursing, (5th ed). Upper Saddle River, NJ: Prentice Hall. Appendix Practicum Project Brainstorm Worksheet This worksheet must be completed prior to the first class meeting for NUR/590A. Identify a goal for the practicum project and more than one potential project idea. Practicum Goals: To perform in the role of nursing educator at the Orlando Veteran’s Administration (VA) Domiciliary (Rehabilitation) Program by assessing and identifying learning needs of nursing staff related to assessment of, and caring for, veterans with military-related post-traumatic stress disorder (PTSD). To develop, implement and evaluate a nursing educational program for nursing staff that will address these learning needs and hopefully improve quality of life for these veterans and their families. Description of Project Potential Mentor and AgencyDraft Objectives (completed in Week One class) Project Idea # 1 PowerPoint presentation and lecture Create a program to educate nursing staff to learn and understand how to care for veterans with PTSD at the rehabilitation center using classroom lecture with PowerPoint presentation for all shifts.Michele Reed, JD,MSN,RN Orlando VAMC-Conduct a review of literature to use evidence-based nursing practices -Design a teaching/learning plan using a PowerPoint presentation, handout and test -Implement the program to the nursing staff at the Rehabilitation Center -Evaluate the teaching/learning program and practicum experience Project Idea #2 Self-learning guide and test Create a program to educate nursing staff to learn and understand how to care for veterans with PTSD by developing a self-learning guide to PTSD care for veterans at the rehabilitation program.Michele Reed, JD,MSN,RN Orlando VAMC(Same as listed above)

Be Able to Contribute to Planning Learning Activities Essay

Hello Harry I met you at the Hyatt Hotel in Birmingham and I spoke to your assistant manager about my trip to Malawi. I Hope you are ok! Below is a picture of me and you at villa part in 2010! WOW! I had the most amazing opportunity to volunteer in Ghana for 6 weeks in July, its quiet unbelievable to be given another opportunity to help make people happy again!! BUT!! Every volunteer MUST raise  £800. ALL Money raised goes to projects whilst we are out there etc. I shall be working with Orphans and also teaching mothers how to educate their child. I’m finding it extremely difficult to raise my fundraising target and I have  £635 to go until lively minds (company im going with) are happy with my fundraising, Its totally stressing me out as I have to pay for my own flights too!! Which is an additional  £700 and coming from a single parent family on a council estate is hard, I just want to make myself proud and have a good life This is the only thing that makes me happy, Li fes pretty dull to be honest . But when I’m making others happy and putting smiles on the faces of children who truly have nothing to live for, but keep going and keep fighting their everyday life makes me happy about myself. When I spoke to you before the game you said you woul help me reach my fundraising target. I truly hope that is still possible so i can then the company can lay off my back and I concentrate on raising my flight costs. It would mean the world if you could help me on this quest. To be able to relax and know i am going to Ghana and not telling people â€Å"Maybe depending on if i achieve my fundraising target† would be HARRYmazing!